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Retailers approached 2021 with many unanswered questions. Many went online for the first time, while others adapted to new online capabilities and found inventive uses for their retail footprints as they sought to continue serving their customers.
Today, Small Business and Community Advocacy Team Member Martin Guerrero will cover how the relationship between physical stores and digital commerce is expected to shape out in the coming years.
You'll learn about:
- The types of integrated systems that will be crucial going forward
- How small retailers will combine online shopping with in-store utility to remain competitive
- How and why some sellers are pivoting from their retail locations
This webinar is a part of the National Small Business Week Virtual Summit, hosted by the U.S. Small Business Administration and SCORE.
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